XIV ̳ - ADVANCED TECHNOLOGIES OF SCIENCE AND EDUCATION

English





. ., . . THE IMPORTANCE OF STRATEGIC PLANNING OF FIRMS FOREIGN ECONOMIC ACTIVITIES UNDER THE INTEGRATIONAL PROCESSES

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THE IMPORTANCE OF STRATEGIC PLANNING OF FIRMS FOREIGN ECONOMIC ACTIVITIES UNDER THE INTEGRATIONAL PROCESSES

The peculiarity of the modern development of economic relations is the dominance of international economic integration process. The effects of integration processes are strengthen the interdependence between countries, emergence of large economic spaces, accelerate scientific and technological progress. All this factors promote to appearance uncertainty component. So business activities need continuous adaptation to changing economic conditions and using strategic planning as a way to efficient enterprises in the future. Countries with developed economies consider a strategic planning as an important element for state regulation of economy. One of the major achievements of human civilization is development of society. Strategic planning helps to support the necessary economic proportions. With its help coordinated purposefulness functioning of all parts of the economic system is provided.

Strategic planning is the process of making decisions about long-term perspective business activities and choosing economic instruments by which goals can be achieved [2].

Strategic planning can set the following tasks:

1) adaptation of enterprise to forecast changes in the business environment;

2) conquest a reliable position in the market;

3) ensure of financial stability;

4) prediction of possible threats;

5) development of economic policy and firm's strategy.

In the process of planning a company determines the priority of tasks when entering foreign markets. It is influenced by specifics of foreign business and most

important economic trends [3].

To improve the management strategy it is necessary to analyze a lot of factors such as industrial belonging, size of an organization, type of production, level of specialization, characteristics of features production potential, a level of management, qualifications of staff, etc.

The necessary components of the enterprise's activity in conditions of integration processes are planning of foreign trade and improving the strategic management. That's why firms are wish for:

- to obtain additional profit through more complete using of the international economic integration benefits;

- to predict adverse effects of external factors, a variety of conditions that can happen in the world market;

- to define state of the market in the future;

- to define consumer expectations;

- to identify ways to increase an export potential and sales.

So strategic planning - is the foundation for effective foreign trade, because a company can verify the optimality of key parameters of planning actions on the world market, that significantly affect the efficiency of its operations.

The development of foreign strategy allows to:

- focus on more important issues of foreign economic activity;

- identify and coordinate an implementation of a mission and main goals of an enterprise in foreign economic activity's sphere;

- define ways to transform an enterprise into a new state and optimal ways of using an necessary resources.

However strategic planning is not a panacea for all troubles of an enterprise. It is important to clearly define exactly what should not be expected from a strategy therefore.

Strategic planning does not allow to:

- get fast results;

- predict the future correctly that will support making "only the right decisions" in a current period;

- implement of all strategic guidelines fully;

- define the default list of actions and stages of development strategies for all an economic operators;

- guarantee the survival of a firm for a long term [1].

In spite of this, lack of strategy reduces the probability of survival at all, because a strategy is the foundation of practice on the world stage, coordination of the individual areas and adaptation to the external environment.

Thus, effective strategic planning should ensure the company:

1) competitive advantages in areas where is the greatest chance of success;

2) definition of products to achieve this goal;

3) identify ways to neutralize opponents.

Development strategy creates a strategic potential as a combination of material conditions of production activities, as well as professional and creative skills of staff.

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1. .. / .. . - .: 2004. - 172 .

2. .. / .. . - .:-, 2002. - 384 .

3. ̳ .. / ̳ .. . - .: 2004. - 336 .


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